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Name, Image,,& Likeness

Businesses Partnering With WSU Student Athletes

What is Name, Image Likeness??

Name, image and likeness (NIL) is an individual’s personal brand. NCAA as of July 1 2021 allows student-athletes to profit off that brand or influence through a variety of channels. To learn more about NCAA’s NIL progress and regulations, visit NIL Taking Action page for current updates.

With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.

– NCAA President, Mark Emmert


Marketers have added influence to the three elements to create the expanded term NIL, which recognizes student athletes as influencers within their communities, both offline and online. The size and composition of their audience is an important consideration in determining if the student athlete is a good fit for a brand sponsorship and is an important consideration in determining an appropriate compensation level.


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Cougar Collective will help facilitate the process 

Now that athletes can profit from their “Name, Image, and Likeness” (NIL), Cougar Collective is positioned to help introduce and connect fans, charities, and businesses with Washington State Student Athletes.


Educate Athletes

Protect eligibility, empower students to excel in the marketplace and align them with large corporations, small businesses and engage the community in philanthropic activities.

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