What is Name, Image Likeness??
Name, image and likeness (NIL) is an individual’s personal brand. NCAA as of July 1 2021 allows student-athletes to profit off that brand or influence through a variety of channels. To learn more about NCAA’s NIL progress and regulations, visit NIL Taking Action page for current updates.
WHAT is the cougar collective?
The Cougar Collective was founded by Cougs, for Cougs. The mission simple: help WSU student-athletes navigate the "Name, Image, and Likeness" landscape. The Collective provides resources, education, and assistance to student-athletes by empowering them to "build their brand." The Cougar Collective also collaborates with athletes to facilitate deal negotiation and ensures they are complying with relevant laws and regulations.
Cougar Collective will help facilitate the process
Now that athletes can profit from their “Name, Image, and Likeness” (NIL), Cougar Collective is positioned to help introduce and connect fans, charities, and businesses with Washington State Student Athletes.
Protect eligibility, empower students to excel in the marketplace and align them with large corporations, small businesses and engage the community in philanthropic activities.