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Supporting WSU athletics today requires understanding Name Image Likeness

This new reality has changed every level of college athletics from Tuscaloosa to Pullman. The NIL era is not only upon us, but it will soon become one of the most important elements of what is next for Cougar Athletics.



By JED COLLINS/Special to Cougfan.com

LAST JULY, THE NCAA effectively suspended amateurism rules related to the personal marketing of college athletes' name, image, and likeness. This decision allows college athletes to profit from endorsement deals. Many of these new deals can be worth millions of dollars and involve personal merchandise, paid social media posts, speaking engagements, training camps, streaming channels, and all manner of marketing and advertising material.

I want to be able to help these kids. If you cannot compete with NIL in 2022 you are just not going to compete. We have to find models that are going to work at Washington State.”- Robbie Tobeck.

This new reality has changed every level of college athletics from Tuscaloosa to Pullman. The NIL era is not only upon us, but it will soon become one of the most important elements of what is next for Cougar Athletics. Read full article at Cougfan.com, click here.